Home Who’s Who Simran Lal, CEO, Good Earth

Simran Lal, CEO, Good Earth



Simran Lal is the young, driving force behind Good Earth, the leading lifestyle store setup by Anita Lal in 1996.

With a Masters Degree in History of Art and a Graduate Degree in Product Development and Merchandising from Fashion Institute of Technology (FIT) New York, she brings a fine sensibility and a professional approach to the business.

Lal was instrumental in locating the space for the Good Earth flagship Store at Raghuvanshi Mansion, Raghuvanshi Mills Compound, Lower Parel.

“When I first saw Raghuvanshi Mansion, I was awestruck by the sheer structure, high ceilings and endless space. I felt that I had finally found the place to create the Good Earth of my dreams.”

As CEO, she provides strategic input on the position and direction of Good Earth as a leading design based brand that reflects contemporary style in home décor and interiors.