FICCI Ladies Organisation (FLO), the industry body’s women wing and online marketplace major Shopclues have announced their tie-up to kick-start the ‘Women Entrepreneurship (WE) in e-commerce’ initiative.
“As per the Memorandum of Understanding (MoU) signed between FLO and Clues Network Pvt. Ltd., Gurugram for e-marketing of products of the beneficiaries of FLO the Shopclues will educate, enable and empower women these entrepreneurs/ members of FLO to use the online platform for exploring avenues to increase their business and enhanced market access,” President, FLO, Vinita Bimbhet was quoted by ANI as saying.
“India is the fastest growing e-commerce market in the region and we need to further encourage women to foray into this area. This initiative will facilitate the process of women empowerment by providing them a digital platform to promote their businesses,” she was quoted by ANI as saying.
“There is an enormous opportunity to market products made by women – at small or medium scale, to be sold in wider markets through the e-commerce. The objective of the workshop is to facilitate the process of women empowerment by providing them a digital platform to promote their businesses,” Bimbhet was further quoted by ANI as saying.
According to a ANI report: The workshop is being organized under the aegis of FLO WE in e-commerce initiative, which is a part of the WE Initiative women’s employment, empowerment and entrepreneurship, encompassing various sectors.