Gurgaon based Crownit, the local merchant discovery and privileges platform, recently announced that the company has secured undisclosed amount of funding from the founders of some leading tech companies.
“We are building India’s largest offline deals company using app-only cost efficient cash-back approach. We are replicating the success of Meituan (China’s largest offline deals company) in India. We will continue to scale using product innovation without the need of large capital. Kunal, Sandeep, Girish and Anand acknowledge Crownit’s product focused approach and we will continue to build on that.” Founder and CEO, Crownit, Sameer Grover, said on the investment.
Founder, FreeCharge, Kunal Shah added, “Crownit has built a sustainable marketing program for offline merchants. The consumer engagement of Crownit has proven that the product really works and has wide acceptance. At scale across 25 cities and 50k merchants it will work beautifully. ”
Ex-CPO, Snapdeal, Anand Chandrasekaran said, “Crownit and Sameer have built a product that’s both fun and beneficial for consumers, and has day-to-day usage relevance. They have focused on the right metrics and levers to drive habit-forming behaviour. As the O2O market is soon poised to become competitive in India, the winners will be the ones who have built a simple and intuitive customer experience.”
Targeting the offline merchants’ segment, Crownit has emerged as one of the largest players in the direct consumer discounts and deals category in India.