Leading cereal brand Kellogg’s will launch a new campaign featuring Bollywood star Ranveer Singh for its ready-to-cook range of oats.
According to a PTI report: Singh will feature in Kellogg’s Oats TVC as part of its multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.
MD, Kellogg’s India, Sangeeta Pendurkar was quoted by PTI as saying, “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner.”
Kellogg’s has added two new flavours to its existing range of oats — Masst Masala and Hot Chinese. While ‘Masst Masala’ has vegetables like green peas, carrot, french beans and spices and condiments like coriander, ‘Hot Chinese’ is a Chinese twist to oats with hot red chilli flakes.
The other flavours include ‘Simply Pongal’, a product inspired by the favourite South-Indian delicacy, Pongal and made of oats, moong daal and black pepper. ‘Tomato Salsa’, brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.
The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs 15 to Rs 175.