Chennai-based Kwality Milk Foods has launched a range of products, including milk shakes, flavoured milk, canned foods and malt-based foods (called MOLTO).
The products of the company would be sold under the brand name Sona.
To begin with, flavoured milk will be sold in Tamil Nadu, Puducherry and parts of Andhra Pradesh, and will be expanded to all southern states. The company plans to start exporting badam milk to West Asia in two months.
Kwality Milk has invested around Rs12 crore to develop a new range of products. Milk shakes will be available in three flavours – vanilla, strawberry and chocolate. In flavoured milk, initially three flavours – badam milk, strawberry delight and chocolate treat – were launched.
The company, which started its milk business in 1996 by setting up a small dairy plant in Kancheepuram, now has a handling capacity of around 2.25 lakh litre of milk per day.
The company sold its ice cream business to Hindustan Unilever in 1995 and continued to manufacture for them until 2008.
So far, the cumulative investment in the company’s operations is around Rs 30 crore.