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Intex forays into refrigerator segment

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Intex Technologies has expanded its product portfolio in consumer durable space and announced its entry into refrigerator segment. It now has 56 running models in consumer durable space and 133 in IT Peripherals.

Intex forays into refrigerator segment
The company, which has also added fully automatic washing machines, has recently roped actress Madhuri Dixit as its brand ambassador for the refrigerators and washing Machines.

The company, which has also added fully automatic washing machines, has recently roped actress Madhuri Dixit as its brand ambassador for the refrigerators and washing Machines. The actress has been signed for a period of two years, during which, she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

“We have always received phenomenal response for our products and we are pleased to offer our new range of Refrigerators and Fully Automatic Washing Machines. We are confident that these innovative products would appeal to the consumers,” Director & Business Head-Consumer Durables & IT Peripherals, Technologies, Nidhi Markanday said.

The Delhi-based company has introduced three models of single-door direct cooling refrigerators with a capacity range of 170Ltr to 190Ltr, priced between Rs 10,900 to Rs 14,300.