Vivek Mehta, the CEO of MAS Brands India has been associated with the company since May 2013.
Mehta is responsible for developing and executing the company’s strategy of expansion in India and his role includes oversight and leadership for carrying out the country’s overall performance and alignment with the brand’s vision and goals.
Prior to joining MAS, Mehta was serving as the Country Head for Callaway Golf India. He has also been associated with Whirlpool Corporation in Benton Harbor, MI and i2 Technologies, Dallas, TX during his career stint.
He has held roles with increasing responsibility over the last 16 years in different functions – strategy, sales, marketing, operations, business development and consulting.
At Callaway, he was responsible for launching the brand in India and setting up the India operations. At Whirlpool and i2 Technologies he was responsible for the execution of some key strategic global projects in USA, Asia, Europe and Latin America.
Mehta holds a degree in Mechanical Engineering from the Indian Institute of Technology Delhi (IIT-D ) and an MBA from the Indian Institute of Management Ahmedabad (IIM -A).
Mehta is a passionate golfer and enjoys playing tennis and reading.