Being Indian, the one stop shop for all things Indian from the leading digital media company Culture Machine, has now extended its brand franchise by collaborating with The Boxer Store to launch the official merchandise.
Following the massive success of the digital channel, Culture Machine recently launched exclusive Being Indian merchandise as an extension of the brand on consumer demand. Partnering with entrepreneur Pallavi Khandelwal, who is out to revolutionize inner wear for men through The Boxer Store, Being Indian will be able to reach out to their male fan base with fun and quirky designs for boxer shorts.
Speaking about the launch of their online store, President, Culture Machine, Siddharth Narula said, “We are seeing a lot of demand from Being Indian fan base for merchandise and it is a growing market where we are looking to strengthen our base. Partnering with a young and individualistic brand like The Boxer Store gives us the perfect opportunity to provide our fans with qualitative and quantitative merchandise.”
Launched in 2013, Being Indian has come a long way with fresh, young and bold content that resonates with the unapologetic and funny Indian. The channel currently has over 900,000 subscribers and 147 million views.