Home Who’s Who Nirav Parikh, Assistant VP and Head – IT, Aditya Birla Retail Limited

Nirav Parikh, Assistant VP and Head – IT, Aditya Birla Retail Limited


Assistant VP and Head – IT

Nirav Parikh’s expertise lies in envisioning and implementing technology-based multi-million rupee growth initiatives grounded solidly on business and economic values. He successfully solves business issues with IT while managing costs and risks and has successfully implemented leading retail ERPs and optimization solutions like Oracle Retail, JDA and Navision. Professionally qualified in engineering and management, Nirav has 21 years of invaluable experience.

Prior to Aditya Birla Retail Limited, Parikh was associated with Oracle Retail Practice as Senior Consultant, HCL Technologies as Senior Business Analyst – Retail Practice, Shoppers Stop as Deputy Merchandiser, Frito Lays as Executive – Logistics and Star Precision Electronics (India) Ltd as Engineer.

Top five priorities for Parikh for 2016-2018 are building a single customer experience across channels, building and enhancing mobile strategy, big data strategy – storage and analysis, data security and fraud protection and embracing the cloud and cloud services.

According to Parikh, top three challenges retailers will face from a Tech POV  are cutting edge technology and application have to talk to legacy system, managing data security and data security.