Home Fashion Yepme aims to have 400 offline stores by fiscal end

Yepme aims to have 400 offline stores by fiscal end


Online fashion retailer has forayed into the brick-and-mortar format and is aiming to have 400 outlets by the end of this fiscal.

Yepme aims to have 400 offline stores by fiscal end
Fashion and lifestyle brand Yepme has decided to continue being a single brand retailer as it helps in cutting costs and expanding margins

The company, which has opted for omnichannel growth by recently opening four stores in Gurgaon, is aiming to have its presence in around 550 district of the country in the next four to five years.

EXCLUSIVE: Yepme expands Omnichannel presence, opens 3rd outlet in Gurugram

“By the end of this year (FY 2016-17), number of retail stores will be 400, which would be around 600,000 sq ft,” Yepme CEO and Co-founder was quoted by PTI as saying. He further said, “out of this 400 outlet, 20 per cent will be metro and rest all in small scale town.”

According to Gaur, all new stores addition would be based on franchise model. Presently, all four Gurgaon stores are company owned.

Yepme gets 30 per cent of its sales from the developed metro markets and rest 70 per cent from tier II, III & IV places, he added. To tap those regions extensively, Yepme would cover 550 districts pan India and have a network of 1,000 stores in next 4-5 years.

Yepme had a Gross merchandise volume (GMV) of $65 million in FY 2015-16 and is growing rapidly. “In FY 2012-13 our GMV was $9 million, FY 2013-14 it was $27 million, FY 2014-15 was $40 million and for 2015-16 was $65 million,” Gaur was quoted by PTI as saying.

According to him, post integration of offline stores, it would further fuel the growth of the company. “Next two years Yepme should do 5x to 10x of where we are just by going omni channel,” Gaur told PTI.

On funding, Gaur told PTI that the company was open for it and would go for one more round for that.

“Yepme is open to people who can come and add value to the overall business, but no activity to raise the capital. Last funding was in September. Total $75 million was raised, Khazanah was the lead investor,” Gaur was quoted by PTI as saying.