Home Latest News Kwality Ltd gets branding push; clears legal hurdle

Kwality Ltd gets branding push; clears legal hurdle

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Dairy products player , which has plans to invest Rs 500 crore for expansion, said it has successfully come out of a branding-related legal dispute after Graviss holding withdrew its case on May 31.

Kwality Ltd gets branding push; clears legal hurdle
The company is making a strategic business shift from B2B to B2C category with plans to roll out various high margin value-added dairy products

According to a PTI report: “The case was pending before Delhi High Court for a short span of time. We have successfully come out of the legal suit with Graviss withdrawing the case on 31st May, 2016. It is a very positive development in line with our expectations and it is business as usual for us,” Kwality Ltd President and Head Business Transformation, said in a BSE filing.

The company is making a strategic business shift from B2B to B2C category with plans to roll out various high margin value-added dairy products, he said.

Kwality has plans to invest close to Rs 500 crore to expand production capacities to increase the share of retail sales to 70 per cent from current 30 per cent of its turnover over a period of time, he added.

The company has roped in Bollywood actor , as its brand ambassador to boost its presence in the retail segment. It has also engaged Ernst and Young as its IT transformation partner to facilitate transition from a B2B to a B2C company.

Delhi-based Kwality Ltd has six milk processing units in Uttar Pradesh, Haryana and Rajasthan. The company sells dairy products such as milk (bulk, pouched and tetra-packs), ghee, curd and skimmed milk powder.

It is in the process of launching value-added products such as flavoured milk, numerous variants of cheese and table butter, among others.