John Players – a brand that understands, anticipates and fulfills the existing and emerging fashion needs of the fashion savvy male youth of today – has launched its 2016 Spring-Summer collection.
The new clothing line boasts of a strong dose of bright, energetic colors, peppy shades, undaunted prints and racing checks. For the more conservative, there are formals and casuals in solid primary colours as well as pastel shades.
The collection offers the widest ever variety in the coolest of fabrics, a fit that the company claims is perfect to beat the heat.
The NRG range offers quirky prints in tees and polos, solid colour shirts, sporty stripes and floral prints, while the Renew range weaves a leisure story with hues of aqua and retro pastels in shirts, guaranteed to relax the wearer.
Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, Atul Chand says, “John Players has always offered their patrons the newest trends diffused with top styling and our Spring Summer collection 2016 is a reflection of that. Keeping in mind the changing fashion tastes of the Indian youth in casual wear, the collection offers widest ever fashion range to choose from in most assorted of styling fits for the spirited youth of today who believes in setting their personal style statements.”
Shirts begin at Rs 999, while trousers are priced starting Rs 1399. The T-shirt range starts at Rs 799.
John Players has been rated one of the top 4 most exciting brands in India, as per Economic Times 2015 Most Exciting Brands survey.
The brand has a strong and growing retail network of over 400 exclusive John Players stores, and has presence in over 1,600 MBOs, leading department and online stores across the country.