Home Retail Conscious Food ropes in Kingshuk Basu as new CEO

Conscious Food ropes in Kingshuk Basu as new CEO


India’s pioneering company in natural and organic food, has appointed as its new CEO, effective from April 4.

Conscious Food ropes in Kingshuk Basu as its new CEO
Kingshuk Basu, Conscious Food's new CEO will be supervising its expansion and new product lines

Basu, a product of  IIT Kanpur and Michigan State University have previously worked with Daymon Worldwide at Kroger in the US and Infosys.

“Kingshuk joins Conscious Food from RP-SG Spencer’s Retail where he was Executive Director Operations. He comes with extensive experience in retail, supply chain management, sales and marketing and business leadership,” the company released a statement.

“With this appointment Conscious Food is changing gears and will expand into new markets and new product lines…It is now time to leverage the considerable equity the brand enjoys in new geographies and newer product lines,” Director, Conscious Food  Kurien Mathews was quoted by PTI as saying.

Consumers can buy the products of Conscious Food at Godrej Nature’s Basket, Foodhall, Westside, Reliance Fresh and Fab India stores.

The Brand Story
Mumbai based Conscious Food, set up in 1990, is India’s pioneering company in natural and organic food. The company sources most of its products from small organic farms and farming communities all over the country. A rigorous check is maintained on quality, and stringent standards of hygiene are enforced at every stage, from the farm to the Conscious Food workshop in Mumbai, and from there on to the retail outlets. They are recognised by ECOCERT, an inspection and certification body for organic, fair trade and good agricultural practices (GAP), as an officially certified trading house. ECOCERT operates in 80 countries of the world by providing inspection and certification services that guarantee safety for environment and mankind.

Their workshop at Parel is certified by Hazard Analysis Critical Control Point (HACCP) which is a systematic preventive approach to food safety that addresses physical, chemical and biological hazards as a means of prevention, rather than finished product inspection. The system is used at all stages of food production and preparation processes including packaging, distribution, etc.

The company focused on providing ’employment with dignity’ and give preference to under-privileged women for employment at our facilities at Parel, Mumbai.

Conscious Food markets more than 100 natural and organic products including whole cereals and their flours, pulses, spices, natural sugars, honey, coffee, green and herbal teas, cold-pressed oils, alfalfa, flax, sunflower and other seeds, spirulina powder, awla powder and healthy snacks made with various cereals, seeds, nuts, dried fruits and herbs.