Amazon India, the e-commerce giant, has introduced its Amazon Tatkal initiative in Mumbai to help small and medium businesses to sell online on its website within an hour.
Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable interested sellers to start selling on Amazon.in in real time and launch their online business.
Mumbai-based sellers will now be able to sell local offerings like apparels, electronics, books, etc, through Amazon.in within 60 minutes.
Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.
Company representatives will educate sellers on the benefits of selling online, introduce them to the seller services offered by Amazon.in including innovations like Easy Ship, Fulfilment by Amazon as well as Global Selling and launch interested sellers on the Amazon platform, helping them with on-the-spot imaging and cataloguing tasks.
In Delhi and Kozhikode, Tatkal service was launched four weeks ago and since then it has covered 15 cities. Till now, there are five crore products from 75,000 sellers on the site.
In 2015, there has been a 250 per cent growth annually in the number of sellers. It is expected that this launch will help thousands of small and medium businesses in India experience the ease and convenience of selling on Amazon.in marketplace in 60 minutes.
65 per cent of business has been happening in tier II and tier III cities.
February 2016 saw Amazon India announcing the launch of Amazon Tatkal — a studio cum registration centre on wheels, to cover various cities and add smaller merchants. Immediately after the announcement, rival Flipkart launched a similar service called Spotlist.
“It will give instant access to list their products on Flipkart in a timely and professional manner. Spotlist enables sellers to avail these processes conveniently on their premises. It aims to provide sellers with infrastructure and training that are vital to improving their visibility and competitiveness on Flipkart’s e-commerce platform. Spotlist enables sellers to catalogue their selection in the shortest possible time,” said a statement released by the company.