To tap the growing consumption of coffee in India, Tata Global Beverages Ltd (TGBL) has forayed into the branded instant coffee business in India by launching Tata Coffee Grand.
TGBL, world’s second largest player in the branded tea category has entered the branded coffee space at a time when coffee consumption has started rising rapidly across India.
Grand leverages the deep heritage of Tata in coffee, sourced primarily from Tata Coffee’s own plantations in South India which are famous for producing the best selections of Arabica and Robusta.
Tata Coffee Grand will be available in 50 gm jar, 50 gm and 5.5 gm pouch priced respectively at Rs 110, Rs 95 and Rs 10.
According to the company, Grand is distinctly flavoured and aromatic, to appeal to the discerning consumer.