Mumbai, 17th March, 2016: The 16th edition of India Fashion Forum (IFF 2016) were held from 15th – 16th March, 2016 at Hotel Renaissance Powai. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions.
The Awards night witnessed the launch of India Business of Fashion Report, a comprehensive Fashion Report comprising the latest trend and statistics. The book was launched by Chairman IFF and MD Lifestyle International, Mr Kabir Lumba; Director General NIFT Mr Sudhir Tripathi; and Chief Convener, India Fashion Forum Mr Amitabh Taneja.
The evening of Day 2 (16th March, 2016) at India Fashion Forum witnessed the Images Fashion Awards (IFA), 2016. The Images Fashion Awards was hosted by lovely looking Tisca Chopra, a well-known actress known for her works in Hindi cinema along with Manasi Scott who is a famous singer, song writer, and an actress and retail honcho Shailesh Chaturvedi, CEO, Tommy Hilfiger.
The highlight if the night was stand-up comedian and actor Ash Chandler who left the audience in splits with his great comic timing.
The awards were a venerable gathering of the who’s who of the industry.
IMAGES Fashion Awards 2016 Awardees
IMAGES Most Admired Fashion Brand of the year: Men’s Westernwear: Tommy Hilfiger
IMAGES Most Admired Fashion Brand of the year: Women’s Westernwear: Only
IMAGES Most Admired Fashion Brand of the year: Kidswear: United Colors of Benetton
IMAGES Most Admired Fashion Brand of the year: Jeans & Casualwear: Pepe
IMAGES Most Admired Fashion Brand of the year: Women’s Indianwear: W
IMAGES Most Admired Fashion Brand of the year: Innerwear: United Colors of Benetton
IMAGES Most Admired Fashion Brand of the year: New Launch
- With Large Retail Format: Gap
- With Small Retail Format: CK Lingerie
IMAGES Most Admired Fashion Retailer of the year: Large Format Store Chain: Max Fashion
IMAGES Most Admired Regional Fashion Retailer of the year: Neeru’s
Design Concept Awards
IMAGES Most Admired Store Design Concept of the year:
- Canvas by United Colors of Benetton
- Forever Faster by Puma
- Raymond – Ready to Wear
IMAGES Most Admired Fashion Design Concept of the year:
- All Season Wool Shirt by Raymond
- Custom Studio By Pepe
Special Jury Awards
Images Most Admired Fashion Brand of the Year: Indian Rising Star: Being Human
Images Most Admired Fashion Retailer of the Year: Marketing & Promotions: Max Fashion
Images Most Admired Fashion Retailer of the Year: H R Initiatives: Lifestyle
Images Most Admired Fashion Brand of the Year: Product Development: Raymond
Images Most Admired Fashion Retailer of the Year: Omnichannel Initiative
- Multi Brand: Shoppers Stop
- Own Brand : Adidas Group
Images Excellence Award
IMAGES Most Admired Fashion Retail Professional of the year: Shailesh Chaturvedi, MD & CEO, Tommy Hilfiger India
The list of Jury Members consisted of industry experts who had a tough time selecting winners from 81 nominations. The jury members for the business awards included Abheek Singhi (Sr. Partner & Director, Boston Consulting Group), Ankur Shiv Bhandari (MD, Asbicon & Kantar Retail India), Bijou Kurien (L Capital Asia), Debashish Mukherjee (Partner & Co Head, Cons & Retail Industries AT Kearney), Deepak Pillai (Director, Retail & Merchandising, Nielsen), Harish Bijoor (CEO, Harish Bijoor Consultants), Lara Balsara Vajifdar (ED, Madison World), Piyush Kumar Sinha (IIM, Ahmedabad), Ravi Dhar (Yale School of Management), Sunil Alagh (Founder & Chairman, SKA Advisors), Zia Mody (AZB & Partners) and Amitabh Taneja (Chief Convener, India Fashion Forum & CMD Images Group).
The jury for the design awards included Agnes Kubiak (Partner & Creative Director, Style-Vision Asia), Anupreet Bhui (Sr. Editor-Street Style & WGSN Trend Specialist), Lara Balsara Vajifdar (ED, Madison World), Pradyumna Vyas (NID), Ritu Kumar (Fashion Designer), Sudhir Tripathi (DG, NIFT), Tarun Tahiliani (Fashion Designer), Ritu Beri (Fashion Designer).
The Images Fashion Awards are adjudged on the basis of performance in operational benchmarks along with qualitative factors such as product and marketing innovation, social responsibility initiatives, HR practices and industry goodwill, among others. Due to their 360-degree evaluation process, the IFAs have come to be established as the premier recognition for fashion retailing excellence in India.
The coveted IFA trophies were awarded to India’s most forward-looking, innovative and exciting fashion brands, retailers and professionals for achievements in the year 2014.
Prospective nominees are required to submit nominations with required fee, details and supporting material. Nomination forms are checked by the IFA audit team for eligibility, completeness and data correctness. Nominees may be asked to rectify mistakes, if found any, and also provide supporting documents wherever required.
IFA team of analysts then make a presentation for the IFA jury with analysis of performance metrics such as growth in top line sales and retail presence, sales per square foot, average transaction values and profitability. A special note is prepared on innovativeness, marketing effectiveness, supplier relations and employee practices.
The IFA jury, which comprises distinguished personalities in the field of research and consulting with vast experience and thorough insights in to the business of fashion, then goes through the presentation and gives scores based on their assessment of the nominees.
The results of industry recommendations and jury score ultimately decides the final nominees. Jury and the organisers have the right to decide on the final categories to be awarded, renaming the titles and moving nominations to the most appropriate categories whenever required.