World’s largest e-retailer Amazon is India’s most trusted online shopping brand followed homegrown Snapdeal and Flipkart, a survey conducted by Trust Research Advisory has concluded.
The survey was conducted among 2,500 respondents, aged 21-50, across 16 cities and its findings have been compiled in The Brand Trust Report, India Study 2016.
“Amazon is India’s most trusted online shopping brand with 36 per cent of the trust pie. Together, these three brands make up for 76 per cent of online shopping trust pie,” TRA Chief Executive Officer N Chandramouli told news agencies on Monday.
A few trusted brands which slipped in rankings are LG, Tata, Bajaj and Apple.
Maggi lead the FMCG food category, gaining 42 ranks from 2015 to occupy the 65th position in the overall trust rank list.